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Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Airlines

British Airways Expands ‘£1 Fare’ Option to All Flights

Loyalty programs are huge business for many airlines, with fierce competition for well-heeled frequent fliers. BA will be hoping these changes make its Avios scheme more attractive to existing and future customers.

British Airways Expands ‘£1 Fare’ Option to All Flights
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Online Travel

The State of Loyalty for Travel and Lifestyle Credit Cards in 2024

Credit card loyalty programs play a unique role in shaping consumer behavior and travel spending. A new report from iSeatz explores how banks are structuring their rewards to encourage flexibility, enable choice, and unlock value for today’s consumers.

The State of Loyalty for Travel and Lifestyle Credit Cards in 2024

Tourism

Brand USA Names New CEO

Today's podcast looks at Brand USA's new leadership, Hilton's new acquisition, and Air India's new loyalty program.

Brand USA Names New CEO

Airlines

From Cost Center to Cash Generator: Air India Marketing Chief on New Loyalty Program

Sunil Suresh is bullish about the loyalty program's prospects of becoming a value creator for the airline, with significant growth forecast over the next three years.

From Cost Center to Cash Generator: Air India Marketing Chief on New Loyalty Program

Airlines

Air India Transforms Its Loyalty Program: Here’s Everything You Need To Know

Air India has worked at a record pace to develop and roll out a new version of its loyalty program, with huge changes for customers.

Air India Transforms Its Loyalty Program: Here’s Everything You Need To Know
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Hotels

Skift India Summit Video: Destination India – Emerging Hospitality Trends

In this video from Skift India Summit 2024, Chris Hartley of Global Hotel Alliance and Anuraag Bhatnagar of The Leela Palaces, Hotels and Resorts discuss the potential of the Indian travel market, the unique travel preferences of Indian travelers, and the importance of personalization and recognition in delivering exceptional guest experiences.

Skift India Summit Video: Destination India – Emerging Hospitality Trends

Online Travel

How Travel Metasearch Lost Its Mojo

Advertising in travel metasearch used to be near the top of the list for online travel agencies and hotels. But then along came Google Hotels, YouTube, and TikTok, as well as hotel and online travel agency loyalty programs to deflate the value proposition.

How Travel Metasearch Lost Its Mojo

Hotels

How Hilton Got So Big

Today's podcast looks at Hilton's ascent, Maui's tourism pitch, and Breeze's new loyalty program.

How Hilton Got So Big

Airlines

Breeze Makes Big Bet on New Co-Branded Credit Card

Breeze, a low-cost carrier founded in 2021, believes it can attract a steadfast customer base to its loyalty program with the release of its co-branded credit card.

Breeze Makes Big Bet on New Co-Branded Credit Card

Airlines

What Hilton Told Investors

Today's podcast looks at Hilton's latest investment insights, United's new pooling loyalty program, and the unstoppable power of Chinese travelers.

What Hilton Told Investors