Skift Take

Loyalty programs are huge business for many airlines, with fierce competition for well-heeled frequent fliers. BA will be hoping these changes make its Avios scheme more attractive to existing and future customers.

Gordon Smith

British Airways has announced a big change to redemptions in its loyalty program. The airline is making every flight available to buy from just £1 ($1.25), plus Avios. 

Until now, the lowest available 'cash plus Avios' price was dependent on multiple factors, meaning overall fare combinations varied considerably. 

Operated by IAG Loyalty, Avios is the reward currency used by British Airways and other major airlines including Iberia, Qatar Airways, and Finnair. It also has partnerships with brands including American Express, Avis Budget Group, and Marriott.