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Travel Loyalty News

Read Skift’s in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Airlines

22.6 billion reasons why airlines can’t wean themselves off fees

The U.S. is the most aggressive region in the world when it comes to ancillary revenue, with seven of the top 10 airlines in ancillary revenue totals. However, Asia-Pacific, with carriers such as AirAsia, Tiger Airways and Jetstar, is certainly no slouch.

22.6 billion reasons why airlines can’t wean themselves off fees

Uncategorized

No-expiration miles are going to expire after all, says American

Rocking the boat while going through a bankruptcy is unusual for an airline. And how many such frequent flyers are there anyway?

Online Travel

Social media power users can turn activity into loyalty points at MGM Resorts

Finally, a way to make social media addiction pay. Every location-based update a user makes to linked social media accounts -- no matter the number of followers they have -- gives them loyalty points equal to what spending $20 does.

SkiftX

Most nations visited: Hillary Clinton sets a new record for a U.S. Secretary of State

Clinton's current count is at 102 countries visited and she still has six months to rack up more stamps on her passport. If only she got loyalty points for her air miles ...

Airlines

How one company helps airlines decide who gets treated well and who has to pay

As airlines get better at passenger profiling they will drive greater loyalty among frequent flyers, but they should make sure the the gap between high-flyer and leisure traveler isn't so wide that potential customers get turned off.

Skift Originals

Delta SkyMiles voted worst in frequent flyer survey

There's nothing worse than an airline frequent flyer program when it's tough to book awards travel, and respondents to this Frequent Business Traveler and FlyerTalk survey expressed frustration with Delta in this regard. The airline, which has been all over Facebook with its booking widgets, prides itself on its technology so it must be especially disappointing that road warriors expressed their frustrations with the SkyMiles awards calendar.

Online Travel

Loyalty-card startups give merchants a reason to ignore Groupon

The startups make the difference between flash sale sites and loyalty programs clear: One's just about the deal, the other's about building a loyal clientele.