Skift Take
MakeMyTrip shares insights into changing preferences of Indian travelers as the Indian tourism industry is poised for significant growth in 2024.
Indian travelers have an increased interest in weekend getaways and spiritual tourism, according to online travel agency MakeMyTrip's first-ever travel trends report. Searches for destinations with or around religious spots increased by 97% in the last two years, the platform stated in the report, which was released on Monday.
Spiritual tourism is also leading the growth of tourism in tier-2 and tier-3 cities. MakeMyTrip recorded a 585% increase in searches for Ayodhya in 2023. Gains were 343% for Badrinath, and 359% for Ujjain.
In the domestic hotels category, weekend getaways have seen the highest growth. Popular travel destination Jim Corbett has seen an year-on-year increase of 131% in terms of search volumes, followed by Ooty and Munnar. “A large number of travelers are drivin