Skift Take

A major player in India’s tier-1 markets, Radisson isn't neglecting the potential of tier 2 and tier 3 cities in the country. The hotel group is strategically expanding across various market tiers, maintaining a balanced approach.

Radisson Hotel Group on Wednesday announced the debut of its luxury lifestyle brand, Radisson Collection in India with the opening of Radisson Collection Hotel & Spa, Riverfront Srinagar.

Speaking to Skift, Elie Younes, executive vice president and global chief development officer at Radisson Hotel Group, said the brand aims to open multiple hotels under the Radisson Collection brand in the country over the next five years.

“India has seen significant economic growth over the past few decades, leading to an increase in disposable income and a growing appetite for luxury lifestyle experiences. We recognize the immense potential of this flourishing market as we introduce our first Radisson Collection hotel in Srinagar,” Younes told Skift.

The group also plans to launch a Radisson Collectio