Skift Take
Helping travel reward programs and consumers make the most of unredeemed points could be easy pickings, noting that $30 billion in rewards go unused each year — signaling a need for the mechanics of loyalty to evolve.
Earning miles and points is easy for consumers who sign up for credit cards or special rewards programs. But knowing where and how to use those points to make their travel dreams come true has proven much more challenging – an estimated $30 billion in loyalty points go unredeemed each year.
That's according to Point.Me, a metasearch platform that has just raised $10 million in Series A funding, led by Adam Morvitz, founder and CEO, and Tiffany Funk, co-founder and president. It plans to use the money to enhance its subscription-based platform that helps consumers find available travel options specific to their travel preferences and loyalty program.
Thayer Ventures led the round with support from PAR Cap