Skift Take
Indian travelers are price sensitive, but don't make the mistake of thinking they are not big spenders. They're all about getting bang for their buck.
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Indian travelers prioritize value when choosing holiday destinations, with choices significantly influenced by flight costs and attraction expenses. But they will also book business class or first class tickets.
These insights were revealed in a report released by Skyscanner on Tuesday, the first from the travel search engine focused on India.
According to the report, 63% of Indian travelers are planning to increase their travel budgets for 2024. Only 7% of respondents said they would spend less, while 25% intend to maintain the same budget.
In 2023, Skyscanner has seen a 55% increase in the number of people searching the website, said Mohit Joshi, travel trends and destination expert at Skyscanner.
Here are other insights from the report.
Indian Travelers Get Inspiration From Movies and TVCinema and telev