Skift Take
Partnerships between airlines and hotels are not new, but two marquee brands have come together. Both Marriott and Singapore Airlines hope to benefit from each other’s loyal customers.
The business of loyalty rests on making customers’ lives easier so that they come back for more. Partnerships help a lot and airlines and hospitals are a natural fit.
Marriott and Singapore Airlines have unveiled a new partnership that gives Bonvoy and KrisFlyer members more ways to maximize benefits.
Effective immediately, eligible members of the two programs will receive a status match to a comparable tier in the other program. Both have also launched an accelerated path to earn higher elite status.
For instance, those with Marriott Bonvoy Platinum Elite, Titanium Elite or Ambassador Elite status can earn KrisFlyer Gold status (equivalent to Star Alliance Gold) by flying just four revenue flights on Singapore Airlines in any cabin. That’s significantly lower than the requirement to ear