Skift Take
Marriott's strategic move not only aims to boost hotel revenue but also provides travelers with loyalty redemption opportunities for MGM Resorts entertainment.
Last July, Marriott International and MGM Resorts announced a licensing tie-up where members of the Marriott Bonvoy loyalty program could earn and redeem points for activity at MGM Resorts' properties. On Wednesday, travelers became able to take advantage of this partnership at 16 MGM Resort locations.
Attention on the deal first focused on the potential bump in hotel stays. MGM Resorts expects at least $50 million in incremental revenue this year.
Yet Marriott is also hoping to tap into some of the distinctive "experiences" that MGM Resorts offers.
"Travelers are seeking larger-than-life momen