Skift Take
Hyatt has begun letting members of its loyalty program earn and redeem points at about 700 boutique and luxury hotels via Mr & Mrs Smith, a service that curates boutique properties.
A year ago, Hyatt bought the booking site Mr & Mrs Smith for $66 million. On Wednesday, it finally began letting members of its loyalty program book at about 700 boutique hotels and villas vetted by the site.
"We're expanding options for the 40 million members of World of Hyatt," said Laurie Blair, vice president of global marketing.
Mr & Mrs Smith was founded 20 years ago by husband-and-wife team Tamara Lohan and James Lohan. They originally traveled incognito to vet properti