Skift Take

Wyndham wants to retain its stronghold in economy lodging while expanding into higher-end properties that generate larger franchise fees. The company saw a swift increase in development deal signings after rival Choice Hotels abandoned its hostile takeover attempt last month.

Sean O'Neill

Wyndham‘s executives saw March 11 as a fresh start for their hotel franchising company – that was the day Choice Hotels abandoned its hostile merger bid.

Wyndham's bosses said Thursday during an earnings call that they're now pursuing a two-pronged strategy. They want to retain their substantial position in economy hotels while growing their market share in more premium properties that generate higher franchise fees.

"We are actively pushing into higher chain scales," said Geoff Ballotti, president and CEO. "But we will always look to lead in the economy segment."

Wyndham shifts its portfolio mix upscale

When Wy