Skift Take
All-inclusive resorts have had a downmarket reputation. Hospitality company Ennismore aspires to change that.
Ennismore on Monday launched a website to market its all-inclusive resorts, ALLinclusive-collection.com. The move represents something like a debutante's coming out party. It's a long-incubated effort by a leader to create and run premium all-inclusives at scale.
Ennismore's all-inclusive resort collection has 38 properties under the Rixos, SO/, and Swissôtel brands. The company plans to grow the portfolio to 50 resorts in the next three years, partly by adding all-inclusive resorts under additional brands, such as Hyde, Mondrian, SLS, and Fairmont. It plans to have about 100 resorts by 2027.
"We'll deploy different brands depending on the need of the market and region," said Gaurav Bhushan, co-CEO of Ennismore and CEO of its lifestyle and entertainment brands. "We'll use some of our lifestyle brands for adults-only all-inclusive resorts — which we'll start opening next year."
Ennismore believes it can st