Skift Take

Recipe for the most-loved OTA in Southeast Asia = Free flights for a year for as less as $250. Lip smacking, much?

Looking to establish itself as the number 1 online travel agency in Southeast Asia, Air Asia Move, previously known as AirAsia superapp, announced the launch of its ASEAN Explorer Pass on Thursday.

“We are very focused on being the number 1 OTA in ASEAN, not just in flights, but the whole package,” said Tony Fernandes, CEO of Capital A, the parent company of AirAsia Move.

An annual subscription of the newly launched pass allows subscribers to access unlimited flights for a year on AirAsia’s international and domestic flight network across 10 countries in Southeast Asia — Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. It includes benefits like hotel discounts and connectivity through AirAsia Ride for a full year.

The ASEAN Explorer Pass will be avail