Skift Take
Less localization is the tradeoff that Trivago is seemingly willing to live with as it uses AI to avoid having to pay TV pitch people in each of its markets.
Trivago's first AI-infused TV ad didn't play well in Latin America so the Germany-based hotel price comparison site curtailed marketing investments in the region.
That's the word from Trivago CEO Johannes Thomas, who told Skift Wednesday: "We are also well-known in Latin America but we decided to pull out investment in Latin America" to put more resources into "Developed Europe," North America and its "Rest of the World" segments.
Trivago's Latin America markets include Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, and Uruguay. While users in those countries