Skift Take

At the very least, guests will remember the hotel where they talked to a hologram.

Guests at a Four Seasons hotel in Beverly Hills can now access in-room concierge via hologram.

The Beverly Wilshire hotel has placed hologram devices made by Proto in its penthouse and presidential suites. That allows guests to converse with hotel staff as if they were face-to-face, except that staff are projected into the devices as holograms.

This is the first hotel that has placed this product inside of a room, but Proto CEO David Nussbaum wants this to be the first of many.

“Hospitality, I think, is going to be massive for us. And it's because we can do a lot of things … from corporate meetings, to live concierge, to entertainment, and also live events,” Nussbaum said. 

“I think that this is going to lead to a lot of phone calls for us.”

The tabletop device, called M, is about 29 inches tall, 12 inches wide, and 8.5 inches deep. It works by capturing the subject with a camera or mobile camera connected to the device's software. That video is proj