Skift Take
Just as online travel companies experiment with new features on their website pages, Trivago does something similar with its TV ads. Too soon to tell which ones will make the cut.
About five months after debuting a global ad campaign that used AI to enable its pitchman to speak in multiple languages for different markets, Trivago is testing new commercials in the U.S.
“We are continuously testing new TV spots to evolve our campaign," CEO Johannes Thomas told Skift. "It’s part of our optimization efforts. Our team has produced three new ads recently and there are more to come. We are excited about the pace of iteration and learning we see.”
iSpot.TV, a TV advertising analytics firm, told Skift that Trivago spent an estimate