Skift Take

A program newly open to Americans as well as Europeans promises to educate travel company leaders on sustainable practices.

Amadeus, the travel technology giant, is offering a program that provides subsidized sustainability training for small and medium enterprises in the tourism industry to the Americas for the first time. 

The Spanish company has run the program Travel4Impact in Spain for Europeans for the last three years. What's new is the program will now also accept applications from companies in the Americas. Applications close on April 30.

The program taps into a general trend toward positive-impact travel by offering C-level executives from small and medium companies a fully funded, six-