Skift Take

Venice is likely the first city to charge a fee to access its central area. Using entry fees, Venice is testing a system to manage tourist flows.

Day tourists are now charged an entry toll whenever they set foot in Venice's historic center during peak periods. The city began charging day tourists an entry fee of 5 euros (around $5.30) on Thursday.

Tourists can register and pay the fee on a government website or pay when they enter the city. A QR code will be sent to their phone, which inspectors can spot-check as tourists wander the city.

Why it matters

Venice is one of the world's most popular destinations. The city and its surrounding region had over 13 million tourists in 2023, according to the Italian government. 

The fragile city has had problems with overtourism. Last year, UNESCO considered adding Venice to its list of endangered World Heritage sites. 

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