Skift Take

There's a newish metric for, namely "connected transactions." Given the state of competition and other obstacles, the so-called connected trip is light years away.

Booking Holdings has been engaged in building a "connected trip" — where travelers might book a flight accommodation and attraction on — over the past few years.

It's been slow to get traction: More than 90% of travelers using Booking Holdings platforms book solely an accommodation, flight, car rental or attraction, and then they head elsewhere.

But in Booking Holdings' first-quarter earnings call Thursday, officials reported progress in "connected transactions," however modest.

"I'm encouraged to see strong growth in transactions that are connected to another booking from a differe