Skift Take
There's a newish metric for Booking.com, namely "connected transactions." Given the state of competition and other obstacles, the so-called connected trip is light years away.
Booking Holdings has been engaged in building a "connected trip" — where travelers might book a flight accommodation and attraction on Booking.com — over the past few years.
It's been slow to get traction: More than 90% of travelers using Booking Holdings platforms book solely an accommodation, flight, car rental or attraction, and then they head elsewhere.
But in Booking Holdings' first-quarter earnings call Thursday, officials reported progress in "connected transactions," however modest.
"I'm encouraged to see strong growth in transactions that are connected to another booking from a differe