Skift Take
Premier Inn hotels are like shoeboxes, but their beds have comfy mattresses that come with a "good sleep" guarantee. The profitable brand anticipates strong growth in the UK and Germany.
Premier Inn's parent company, Whitbread, announced on Tuesday an "accelerating growth plan" for the budget hotel group, which owns about 800 hotels in Britain and dozens more in Germany.
Parent group Whitbread plans to convert 112 underperforming restaurants that it owns into new Prem