Skift Take

Don’t hold your breath for a points program, but there could still be some benefits for ultra-loyal customers.

Airbnb CEO and co-founder Brian Chesky says a points-based loyalty program is not in the company’s future.

“Probably, we’ll eventually have something,” he told Skift Editor-in-Chief Sarah Kopit this week. “But it definitely won’t be a points program. I don’t like those.”

Chesky said that rewarding loyal customers is a “fascinating idea” but that points are not the way to do it. “It’s quite literally a subsidy. You’re taking your most valuable people and you’re making them a little less valuable.”

Instead, Chesky wants to do something more personalized th