Skift Take

As with Uber and the other competitors, it's all about giving users a genuine reason to care about your service as well as a good reason to use it when hailing by hand isn't always a challenge.

German peer-to-peer taxi app startup myTaxi has announced expansion into the US – starting with Washington DC and with other cities set to follow.

It’s a big move for the Hamburg-based company, founded in 2009 by Sven Kulper and Niclaus Mewes (above, L-R) and now operating in 30 German cities as well as Vienna, Zurich and Barcelona.

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