Articles tagged “marketing campaign”

Tourism

How Thailand Hopes to Meet Its Goal For 1.7 Million Indian Tourists

India is one of the most important source markets for Thailand. Pre-Covid, nearly 2 million Indian tourists flocked to Thailand, making India the third-largest source market in 2019. Now, Thailand is looking to bring India back to pre-Covid levels.

Bulbul Dhawan | 2 weeks ago

How Thailand Hopes to Meet Its Goal For 1.7 Million Indian Tourists

Online Travel

‘Multiple Indias’: Yatra and MakeMyTrip CEOs Push Travel Industry To Embrace India’s Diversity

The leaders of MakeMyTrip and Yatra Online advocate for a keep-your-head-down approach: understanding India's latest travelers, focusing on customer retention, and embracing the digital landscape without being bogged down by competitors.

Elizabeth Casolo, Skift | 1 month ago

‘Multiple Indias’: Yatra and MakeMyTrip CEOs Push Travel Industry To Embrace India’s Diversity

Tourism

Hawaii’s New Message to Tourists: ‘Maui Is Ready’

Maui is ready for its close-up, according to a new marketing campaign. If tourism doesn't rebound soon, valuable talent may leave.

Dawit Habtemariam | 1 month ago

Hawaii’s New Message to Tourists: ‘Maui Is Ready’

Tourism

Kenya Offers Incentives to Indian Travel Agents. Plus: New Metro Route to the Taj Mahal — India Report

India was the fifth biggest source market for Kenya in 2022. It, therefore, plays an important role in the African nation's strategy to recover its tourism sector from the pandemic.

Bulbul Dhawan | 2 months ago

Kenya Offers Incentives to Indian Travel Agents. Plus: New Metro Route to the Taj Mahal — India Report

Hotels

Andaz Brand Campaign: The Story of Hyatt’s Luxury Lifestyle Hotels

Hyatt's brand muse Crystal Vinisse Thomas reveals the thinking behind her seven-figure marketing campaign for luxury lifestyle brand Andaz.

Sean O'Neill | 3 months ago

Andaz Brand Campaign: The Story of Hyatt’s Luxury Lifestyle Hotels

Hotels

Hotels Cash in on the Super Bowl

Today's podcast looks at very expensive hotel rooms in Vegas, Ryanair CEO's "stupid" comments, and Vrbo's digs at Airbnb digs.

Rashaad Jorden | 3 months ago

Hotels Cash in on the Super Bowl

Short-Term Rentals

Vrbo Ads Take Aim at Airbnb During NFL Games

Vrbo can pick its spots to compete with Airbnb. But it's not a zero-sum game and parent company Expedia has no expectation of "beating" Airbnb.

Dennis Schaal | 3 months ago

Vrbo Ads Take Aim at Airbnb During NFL Games

News Blog

IDEAS: Moxy Hotels Are Using the Stars to Help You Plan Your Next Trip

Moxy Hotels has partnered with digital astrology platform Sanctuary to provide users with personalized travel recommendations based on the stars. Credit: Moxy Hotels Using astrocartography - a form of locational astrology - Sanctuary users will now receive free personalized travel recommendations that will focus on the date and location of travel, which are then matched…

Adam Stacey | 3 months ago

News Blog

IDEAS: Experience Abu Dhabi Encourages Visitors to ‘Find Your Pace’ with New Global Campaign

Experience Abu Dhabi has launched a new global campaign titled ‘Find Your Pace', with the aim of inspiring curiosity 'for every type of traveller.' Credit: Experience Abu Dhabi The campaign video follows four characters as they explore Abu Dhabi for the first time, with destinations featured in the campaign including Al Ain Oasis, Louvre Abu…

Adam Stacey | 5 months ago

Hotels

Why Marriott Bonvoy Made a Video Game on Fortnite

Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they're trying new ways of reaching a younger audience.

Justin Dawes | 5 months ago

Why Marriott Bonvoy Made a Video Game on Fortnite