Articles tagged “Epsilon”

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Online Travel

Skift Webinar: Machine Learning — Creating More Human Interactions for Travel Brands

Machine learning is revolutionizing the travel industry, where it has the potential to transform company activity related to marketing, customer service, e-commerce, and much more. In our recent webinar, we discuss how industry executives can make use of this powerful new tool.

Epsilon + Skift | 5 years ago

Skift Webinar: Machine Learning — Creating More Human Interactions for Travel Brands
Free Read

Online Travel

Loyalty 2.0: From Incentivizing Transactions to Creating Value

The average consumer is enrolled in 18 loyalty programs, so brands looking to create true, meaningful engagement in the future need to simplify and amplify their offers to remain relevant.

Epsilon + Skift | 5 years ago

Loyalty 2.0: From Incentivizing Transactions to Creating Value
Free Read

Online Travel

Building Brand Loyalty in the Era of the Empowered Traveler

Travel brands have made it so easy for guests to sign up for loyalty programs, it’s no wonder travelers’ points and miles often go unredeemed. In order to create a more meaningful version of brand loyalty, travel marketers need to use data more effectively to deliver more seamless, personalized, and rewarding experiences.

Epsilon + Skift | 5 years ago

Building Brand Loyalty in the Era of the Empowered Traveler
Free Read

Online Travel

Skift Webinar: Winning Strategies to Reach Today’s Omnichannel Traveler

During a recent webinar, we examined the winning strategies travel brands can use to succeed in this new era of omnichannel marketing and deliver personalized experiences to consumers in an environment where consistency, relevancy, and privacy are more important than ever before.

Epsilon + Skift | 6 years ago

Skift Webinar: Winning Strategies to Reach Today’s Omnichannel Traveler

Media and PR

Why Travel Brands Need To Go Deeper On Content Strategy

While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching strategy guiding these efforts.

Adobe + Epsilon | 7 years ago

Why Travel Brands Need To Go Deeper On Content Strategy

Online Travel

How Cross-Device Marketing Is Changing The Way Brands Engage Travelers

Advances in cross-device marketing orchestration are shifting how brands engage consumers on a more personalized basis across their entire customer journey by delivering the right content in the right channel at the right time.

Adobe + Epsilon | 7 years ago

How Cross-Device Marketing Is Changing The Way Brands Engage Travelers

Online Travel

Programmatic Advertising Wins Big Through Personalization

More brands are learning how to effectively engage travelers across devices, understand the communication needs for different channels, and deliver better experiences for their customers through targeted personalization.

Adobe + Epsilon | 7 years ago

Programmatic Advertising Wins Big Through Personalization

Hotels

Do Travel Brands Understand How to Use Customer Data?

Whether behavioral, transactional, demographic, or otherwise, data has become the cornerstone of modern marketing strategy. While travel brands are in an advantageous position to acquire data on their customers, figuring out how to act upon that information is a critical hurdle.

Adobe + Epsilon | 7 years ago

Do Travel Brands Understand How to Use Customer Data?

Media and PR

How Travel Brands Do Customer Service Right on Social Media

Social media is rapidly becoming one of the travel industry’s most important channels for customer service, but there's no one-size-fits-all approach. From automated chat bots to digital concierge services, find out what's working for top travel brands.

Adobe + Epsilon | 7 years ago

How Travel Brands Do Customer Service Right on Social Media

Online Travel

Finding the Balance Between Humans and Technology in Hospitality

From robot concierges to mobile check-in tools, there's no shortage of hyped technologies filtering their way onto hotel properties. But are they actually adding value to the guest experience?

Adobe + Epsilon | 7 years ago

Finding the Balance Between Humans and Technology in Hospitality