Articles tagged “adobe”

Hotels

Full Video: Accor Deputy CEO at Skift Future of Lodging Forum 2023

Accor is focused on setting itself apart by offering more than just a place to stay. Jean-Jacques Morin, a top Accor executive, discussed that and more at the Skift Future of Lodging Forum.

Justin Dawes | 1 year ago

Full Video: Accor Deputy CEO at Skift Future of Lodging Forum 2023

Skift Meetings

Adobe Invests in Real-Time Event Data Capabilities

Software giant Adobe is paying a lot of attention to real-time event data. It is partnering with event marketing platform RainFocus to boost data-capturing capabilities aimed at powering online personalization.

1 year ago
Adobe Invests in Real-Time Event Data Capabilities

Business Travel

Hilton Uncovers a Lot More About Blended Travelers After Student Competition

Hilton gets an A-plus for piggybacking Adobe Analytics' annual student challenge, as it gains a fresh perspective on how to capture more business. It may not have counted on just how complex this particular segment can be though.

Matthew Parsons | 1 year ago

Hilton Uncovers a Lot More About Blended Travelers After Student Competition
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Online Travel

Rethinking Travel Marketing for an Era of Infinite Customer Touchpoints

The travel industry has officially entered the era of “omnichannel” marketing, a time when every screen, every device, and every customer interaction is an opportunity to connect with travelers. In order to take advantage, travel organizations will need to rethink how they design, execute, and measure marketing campaigns.

Adobe + Skift | 6 years ago

Rethinking Travel Marketing for an Era of Infinite Customer Touchpoints
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Online Travel

Understanding Travel’s Personalization Revolution

Smart personalization is hard to do well in the travel industry. That’s why today’s best-in-class brands start with the fundamentals: gathering the right customer data, building the right technology stack to handle it, and finding the right talent.

Adobe + Skift | 6 years ago

Understanding Travel’s Personalization Revolution
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Online Travel

Mobile and the Future of Customer Experience in the Travel Industry

Today's most forward-thinking travel brands aren't just thinking about mobile. They're thinking about how to connect the dots between mobile and every aspect of the travel experience, from trip research to purchase to the in-trip journey.

Adobe + Skift | 6 years ago

Mobile and the Future of Customer Experience in the Travel Industry
Free Read

Online Travel

Announcing the 2018 Digital Transformation Report

Digital is eating the world. No matter what your role in the travel industry, the question is when, not if, your business will be affected. Our annual digital transformation report, released in partnership with Adobe, is an effort to show how businesses are preparing for this digital transformation.

Adobe + Skift | 6 years ago

Announcing the 2018 Digital Transformation Report
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Online Travel

Video: Adobe and MGM Resorts On The Future of Personalization and Digital Transformation

Personalization is playing a growing role for today’s travelers, but it’s important to leverage technology to achieve authentic experiences without losing sight of the human connection.

SkiftX + Skift | 7 years ago

Video: Adobe and MGM Resorts On The Future of Personalization and Digital Transformation

Media and PR

Why Travel Brands Need To Go Deeper On Content Strategy

While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching strategy guiding these efforts.

Adobe + Epsilon | 7 years ago

Why Travel Brands Need To Go Deeper On Content Strategy

Tourism

U.S. Summer Online Travel Spending Growth Has Slowed in 2017

While the growth in summer online travel spending will decline in the U.S. this year compared to 2016, it's not all doom and gloom for the U.S. travel industry.

Andrew Sheivachman, Skift | 7 years ago

U.S. Summer Online Travel Spending Growth Has Slowed in 2017