Articles tagged “The Digital Transformation Brief”

A series from Adobe and SkiftX about the people making digital transformation a reality in travel.

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Online Travel

Rethinking Travel Marketing for an Era of Infinite Customer Touchpoints

The travel industry has officially entered the era of “omnichannel” marketing, a time when every screen, every device, and every customer interaction is an opportunity to connect with travelers. In order to take advantage, travel organizations will need to rethink how they design, execute, and measure marketing campaigns.

Adobe + Skift | 6 years ago

Rethinking Travel Marketing for an Era of Infinite Customer Touchpoints
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Online Travel

Understanding Travel’s Personalization Revolution

Smart personalization is hard to do well in the travel industry. That’s why today’s best-in-class brands start with the fundamentals: gathering the right customer data, building the right technology stack to handle it, and finding the right talent.

Adobe + Skift | 6 years ago

Understanding Travel’s Personalization Revolution
Free Read

Online Travel

Mobile and the Future of Customer Experience in the Travel Industry

Today's most forward-thinking travel brands aren't just thinking about mobile. They're thinking about how to connect the dots between mobile and every aspect of the travel experience, from trip research to purchase to the in-trip journey.

Adobe + Skift | 6 years ago

Mobile and the Future of Customer Experience in the Travel Industry
Free Read

Online Travel

Announcing the 2018 Digital Transformation Report

Digital is eating the world. No matter what your role in the travel industry, the question is when, not if, your business will be affected. Our annual digital transformation report, released in partnership with Adobe, is an effort to show how businesses are preparing for this digital transformation.

Adobe + Skift | 6 years ago

Announcing the 2018 Digital Transformation Report
Free Read

Online Travel

Video: Adobe and MGM Resorts On The Future of Personalization and Digital Transformation

Personalization is playing a growing role for today’s travelers, but it’s important to leverage technology to achieve authentic experiences without losing sight of the human connection.

SkiftX + Skift | 7 years ago

Video: Adobe and MGM Resorts On The Future of Personalization and Digital Transformation

Online Travel

How Cross-Device Marketing Is Changing The Way Brands Engage Travelers

Advances in cross-device marketing orchestration are shifting how brands engage consumers on a more personalized basis across their entire customer journey by delivering the right content in the right channel at the right time.

Adobe + Epsilon | 7 years ago

How Cross-Device Marketing Is Changing The Way Brands Engage Travelers

Online Travel

Programmatic Advertising Wins Big Through Personalization

More brands are learning how to effectively engage travelers across devices, understand the communication needs for different channels, and deliver better experiences for their customers through targeted personalization.

Adobe + Epsilon | 7 years ago

Programmatic Advertising Wins Big Through Personalization

Hotels

Do Travel Brands Understand How to Use Customer Data?

Whether behavioral, transactional, demographic, or otherwise, data has become the cornerstone of modern marketing strategy. While travel brands are in an advantageous position to acquire data on their customers, figuring out how to act upon that information is a critical hurdle.

Adobe + Epsilon | 7 years ago

Do Travel Brands Understand How to Use Customer Data?

Media and PR

How Travel Brands Do Customer Service Right on Social Media

Social media is rapidly becoming one of the travel industry’s most important channels for customer service, but there's no one-size-fits-all approach. From automated chat bots to digital concierge services, find out what's working for top travel brands.

Adobe + Epsilon | 7 years ago

How Travel Brands Do Customer Service Right on Social Media

Online Travel

Finding the Balance Between Humans and Technology in Hospitality

From robot concierges to mobile check-in tools, there's no shortage of hyped technologies filtering their way onto hotel properties. But are they actually adding value to the guest experience?

Adobe + Epsilon | 7 years ago

Finding the Balance Between Humans and Technology in Hospitality