Skift Take
All hotel companies will eventually need to be completely in the cloud to take full advantage of new tech like generative AI.
The CEO suite in the Choice Hotels headquarters is about to get a new wall decoration — a framed piece of an old data server.
Brian Kirkland, chief information officer for the company, kept the metal plate with plans to commemorate a technological era at Choice that’s now come to a close.
Choice decommissioned its last data server on January 19. It’s the end of a five-year project to fully migrate all of the company’s systems and data to the cloud, paving the way for next-generation technology like generative AI.
Choice was the first hotel company to make this full migration commitment wit