Skift Take
To verify 7.7 million listings, as untold numbers are constantly dropping off and new ones are added in more than 220 countries, is a daunting task. By its nature, this will be an imperfect process.
More than four years after Airbnb pledged to verify all of its listings, the company said Monday it will soon have nearly 1.5 million verified listings, and that badges will be pinned to listings that have completed the process.
The verified badge means "we are confirming that the space is real, it has an accurate location and the host has access to it," an Airbnb spokesperson said.
Airbnb said recently that it had 7.7 million active listings at the end of 2023. When Airbnb hits the 1.5 million mark, it will have verified nearly 20% of its listings.
Airbnb, its guests, and rivals, including Booking.com and Vrbo, have had to deal with a long-running problem: Fake listings and scammers. Airbnb's verification push, which started earlier this year in the U