Skift Take
If Google wants to build its flight price guarantee, it has the challenge that it always had with Book on Google — find airlines content to having their customers get into the Google habit.
U.S. travelers will be able to book some flights right on Google for the time being to take advantage of a Google flight price guarantee, despite the shuttering of the Book on Google feature for flights internationally almost a year ago.
The issue is important — and a sensitive one in the travel industry — because of the fear that Google could become more of a booking-oriented online travel agency like Booking.com or Expedia than its traditional role as search engine.
Book on GoogleWithin a blog post Monday, which highlighted "new insights on the cheapest time to book" flights, Google touted its flight-price guarantee pilot program, which began a limited run in 2019, and r