Pranavi Agarwal

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Skift Research

A Deep Dive into Google Travel Part I: U.S. Hotel Distribution

In this web scraping exercise of Google Hotels, we consider one of the most interesting questions in the travel industry currently: what role does Google play in the shifting sands of hotel distribution? Google, not one to stay static, is constantly tweaking its hotels platform and we see its latest iteration contributing directly to the democratization of the online travel market and a dis-intermediation of the legacy OTAs in favour of direct bookings.

A Deep Dive into Google Travel Part I: U.S. Hotel Distribution

Hotels

Wyndham Vs. Choice: Charting the Midscale Hotel Rivalry – New Skift Research

Wyndham and Choice are known for their franchise-based portfolios in the U.S. midscale and economy sectors. As other major brands explore expansion into this area, we offer an analysis of the current frontrunners with 20 key charts.

Wyndham Vs. Choice: Charting the Midscale Hotel Rivalry – New Skift Research

Skift Research

Battle of the Midscales: Wyndham Vs. Choice in 20 Charts

Wyndham and Choice are known for their predominantly franchise-based portfolios in the U.S. midscale and economy sectors. As other major brands explore expansion opportunities into midscale and economy hotels, we offer an analysis of the current market leaders, Wyndham and Choice, through a comparison presented in 20 key charts.

Battle of the Midscales: Wyndham Vs. Choice in 20 Charts

Hotels

Hotels and OTAs First-Half Report: Growth Shifts to Europe and Asia

The major hotels and OTA companies reported strong earnings this month, signaling robust travel demand despite economic uncertainties. The companies most skewed to Asia now offer the greatest potential for growth and share price gains.

Hotels and OTAs First-Half Report: Growth Shifts to Europe and Asia

Online Travel

Google: Friend or Foe in the Tours and Activities Industry?

Google’s Things To Do tool has been met with both trepidation and excitement. In the tours and activities space, unlike other travel verticals, we expect that Google will benefit the online intermediaries, giving prominence to online travel agencies.

Google: Friend or Foe in the Tours and Activities Industry?

Online Travel

Lucrative Opportunities in Tours, Activities and Experiences: New Skift Research

The tours, activities & experiences market is a lucrative and under-explored opportunity in the travel industry. Its high fragmentation, influx of small suppliers, and rapid shift from offline to online makes it a goldmine for online intermediaries to gain market share from traditional offline players

Lucrative Opportunities in Tours, Activities and Experiences:  New Skift Research

Skift Research

A Deep Dive into Tours, Activities and Experiences 2023

The tours, activities, and experiences market is a lucrative and underexplored opportunity in the travel industry. Its high fragmentation, influx of small suppliers, and rapid shift from offline to online makes it a goldmine for online intermediaries to gain market share from traditional offline players.

A Deep Dive into Tours, Activities and Experiences 2023

Hotels

Marriott Vs. Hilton: A Battle of Net Unit Growth

Marriott's scale and skew to slower growing segments has meant it has lagged behind its closest competitor Hilton on net unit growth for many years. Whilst its exposure to luxury historically disadvantaged growth, renewed interest in the development of luxury hotels post Covid will likely aid Marriott in bridging the unit growth gap with Hilton.

Marriott Vs. Hilton: A Battle of Net Unit Growth

Hotels

A Comparison of Marriott and Hilton in 20 Key Charts: New Skift Research

Marriott and Hilton are similar in many ways, with both brands carrying the names of their founding families, both being asset-light players and both largely based in the U.S. This concise 20 chart fact-book compares their key performance indicators – the differences can be meaningful in explaining future stock price performance.

A Comparison of Marriott and Hilton in 20 Key Charts: New Skift Research

Skift Research

Marriott Vs. Hilton: 20 Chart Fact-Book

This handy 20-chart fact-book provides investors the key comparisons of Hilton and Marriott in order to make investment decisions into 2023

Marriott Vs. Hilton: 20 Chart Fact-Book