Articles tagged “trivago”

Online Travel

Trivago Pulls Marketing Investments out of Latin America After Brand Campaign Letdown

Less localization is the tradeoff that Trivago is seemingly willing to live with as it uses AI to avoid having to pay TV pitch people in each of its markets.

Dennis Schaal | 3 days ago

Trivago Pulls Marketing Investments out of Latin America After Brand Campaign Letdown

Online Travel

Trivago Tests New TV Commercials

Just as online travel companies experiment with new features on their website pages, Trivago does something similar with its TV ads. Too soon to tell which ones will make the cut.

Dennis Schaal | 2 weeks ago

Trivago Tests New TV Commercials

Online Travel

What Happened to the Trivago Guy?

Will AI replace the Tim Williams (Trivago Guy) and William Shatner (the Priceline Negotiator) types? Could be. Trivago, meanwhile, is already testing a second AI-infused commercial.

Dennis Schaal | 2 weeks ago

What Happened to the Trivago Guy?

Online Travel

Priceline, Trivago See Price Gains in These French Cities Ahead of Paris Olympics

Buckle in for a bustling summer of bookings across France. You could (partially) blame that on the soccer frenzy.

Elizabeth Casolo | 2 weeks ago

Priceline, Trivago See Price Gains in These French Cities Ahead of Paris Olympics

Online Travel

Trivago Brings the IPO Band Back Together Again

A high-caliber management team is the key to any great company. But bringing this group back together again doesn't guarantee success. Investors will ask, "What have you done for me lately?"

Dennis Schaal | 1 month ago

Trivago Brings the IPO Band Back Together Again

Online Travel

How Travel Metasearch Lost Its Mojo

Advertising in travel metasearch used to be near the top of the list for online travel agencies and hotels. But then along came Google Hotels, YouTube, and TikTok, as well as hotel and online travel agency loyalty programs to deflate the value proposition.

Dennis Schaal | 1 month ago

How Travel Metasearch Lost Its Mojo

Online Travel

Trivago’s AI-Powered Ad Campaign Gets Mixed Global Reaction

The new Trivago ads tend to be one-size fits all, except for languages, and may be too generic to be effective in some parts of the world. Trivago will likely scrap them or adapt them until they resonate.

Dennis Schaal | 3 months ago

Trivago’s AI-Powered Ad Campaign Gets Mixed Global Reaction

Online Travel

Trivago Saw Fourth Quarter Profit Decline 76% Because of Increased Competition

Will investors have patience for Trivago's multiyear effort to turn things around?

Dennis Schaal | 3 months ago

Trivago Saw Fourth Quarter Profit Decline 76% Because of Increased Competition

Announcements

India’s Boom, Big Banks, and AI: How Our 2023 Megatrends Are Playing Out

From travel marketing's AI-infused reboot to blended travel's entrenchment and the rise of Indian travelers as a force, Skift's 2023 Travel Megatrends are holding up nicely. That's a teaser for Megatrends 2024-style.

Dennis Schaal | 4 months ago

India’s Boom, Big Banks, and AI: How Our 2023 Megatrends Are Playing Out

Media and PR

Trivago Ad Campaign Replaces 20 Actors With Just 1 Supported by AI

It's ironic that one of the first reported instances of AI taking jobs in the travel industry revolves around Trivago displacing a couple of dozen pitchmen and pitchwomen around the world.

Dennis Schaal | 5 months ago

Trivago Ad Campaign Replaces 20 Actors With Just 1 Supported by AI