Articles tagged “metasearch”

Online Travel

Trivago Pulls Marketing Investments out of Latin America After Brand Campaign Letdown

Less localization is the tradeoff that Trivago is seemingly willing to live with as it uses AI to avoid having to pay TV pitch people in each of its markets.

Dennis Schaal | 3 days ago

Trivago Pulls Marketing Investments out of Latin America After Brand Campaign Letdown

Online Travel

Trivago Tests New TV Commercials

Just as online travel companies experiment with new features on their website pages, Trivago does something similar with its TV ads. Too soon to tell which ones will make the cut.

Dennis Schaal | 2 weeks ago

Trivago Tests New TV Commercials

Online Travel

What Happened to the Trivago Guy?

Will AI replace the Tim Williams (Trivago Guy) and William Shatner (the Priceline Negotiator) types? Could be. Trivago, meanwhile, is already testing a second AI-infused commercial.

Dennis Schaal | 2 weeks ago

What Happened to the Trivago Guy?

Short-Term Rentals

HomeToGo Partners With Adventure App Komoot to Boost Its Experiences Biz

The partnership is part of HomeToGo’s efforts to boost its experiences business.

Srividya Kalyanaraman | 1 month ago

HomeToGo Partners With Adventure App Komoot to Boost Its Experiences Biz

Online Travel

Travel Metasearch’s Big Issues

Today's podcast looks at metasearch and changing consumer habits, United’s next Boeing issue, and an Ohtani tourism boost.

Rashaad Jorden | 1 month ago

Travel Metasearch’s Big Issues

Online Travel

How Travel Metasearch Lost Its Mojo

Advertising in travel metasearch used to be near the top of the list for online travel agencies and hotels. But then along came Google Hotels, YouTube, and TikTok, as well as hotel and online travel agency loyalty programs to deflate the value proposition.

Dennis Schaal | 1 month ago

How Travel Metasearch Lost Its Mojo

Online Travel

Tripadvisor Isn’t as Dependent on Its 2 Biggest Advertisers Anymore

As Tripadvisor's decade-old bet on Viator is paying off, Tripadvisor has become less reliant on advertising from Expedia and Booking.com.

Dennis Schaal | 2 months ago

Tripadvisor Isn’t as Dependent on Its 2 Biggest Advertisers Anymore

Online Travel

Tripadvisor Expects First Profits for Viator and TheFork As Potential Sale Looms

A potential buyer could decide to break up Tripadvisor's parts, including Viator, TheFork, and metasearch, under the theory that the parts are worth more than the whole.

Dennis Schaal | 3 months ago

Tripadvisor Expects First Profits for Viator and TheFork As Potential Sale Looms

Online Travel

Trivago Saw Fourth Quarter Profit Decline 76% Because of Increased Competition

Will investors have patience for Trivago's multiyear effort to turn things around?

Dennis Schaal | 3 months ago

Trivago Saw Fourth Quarter Profit Decline 76% Because of Increased Competition

Airlines

Ryanair and ‘Pirate’ Online Travel Agencies in Skirmish Over Flight Bookings

Booking.com can argue that it doesn't used banned screen-scraping to access Ryanair flights. Meanwhile, Google, "an honest/transparent OTA," can do no wrong in Ryanair's eyes.

Dennis Schaal | 4 months ago

Ryanair and ‘Pirate’ Online Travel Agencies in Skirmish Over Flight Bookings