Articles tagged “brand marketing”

Online Travel

Trivago Pulls Marketing Investments out of Latin America After Brand Campaign Letdown

Less localization is the tradeoff that Trivago is seemingly willing to live with as it uses AI to avoid having to pay TV pitch people in each of its markets.

Dennis Schaal | 3 days ago

Trivago Pulls Marketing Investments out of Latin America After Brand Campaign Letdown

Online Travel

Trivago Tests New TV Commercials

Just as online travel companies experiment with new features on their website pages, Trivago does something similar with its TV ads. Too soon to tell which ones will make the cut.

Dennis Schaal | 2 weeks ago

Trivago Tests New TV Commercials

Online Travel

What Happened to the Trivago Guy?

Will AI replace the Tim Williams (Trivago Guy) and William Shatner (the Priceline Negotiator) types? Could be. Trivago, meanwhile, is already testing a second AI-infused commercial.

Dennis Schaal | 2 weeks ago

What Happened to the Trivago Guy?

Airlines

IndiGo Partners With Malaysia Airlines – India Report

International expansion is a crucial part of IndiGo's 2030 vision. It is placing strong emphasis on codeshare agreements to achieve this goal.

Bulbul Dhawan | 1 month ago

IndiGo Partners With Malaysia Airlines – India Report

Online Travel

India’s Cleartrip Taps Cricket Star Dhoni as Brand Ambassador

We're not entirely sure if this is Dhoni's grand finale in the Indian Premier League cricket scene, but one thing's clear — Captain Cool is making his debut innings with Cleartrip!

Peden Doma Bhutia | 1 month ago

India’s Cleartrip Taps Cricket Star Dhoni as Brand Ambassador

Hotels

Andaz Brand Campaign: The Story of Hyatt’s Luxury Lifestyle Hotels

Hyatt's brand muse Crystal Vinisse Thomas reveals the thinking behind her seven-figure marketing campaign for luxury lifestyle brand Andaz.

Sean O'Neill | 3 months ago

Andaz Brand Campaign: The Story of Hyatt’s Luxury Lifestyle Hotels

Online Travel

Expedia CEO Touts Ads to ‘Punch Our Main Competitor (Airbnb) Squarely in the Nose’

Airbnb will definitely be able to take this Expedia/Vrbo punch.

Dennis Schaal | 3 months ago

Expedia CEO Touts Ads to ‘Punch Our Main Competitor (Airbnb) Squarely in the Nose’

Hotels

Hilton’s 2024 Grammy Ad Spotlights Rewards Program and Icelandic Musician Laufey

Hilton is running two new TV ads during the Grammy Awards, with one featuring the artist Laufey. The hotel group aims to woo music lovers by offering concerts and live events as some of the redemption options in its loyalty program.

Sean O'Neill | 3 months ago

Hilton’s 2024 Grammy Ad Spotlights Rewards Program and Icelandic Musician Laufey

Hotels

Tommy Bahama Brings Beach Vibes to Its First Hotel

If you like to walk through the hotel lobby in your Hawaiian shirt and swim trunks, you might will feel self-conscious at The Ritz-Carlton. But maybe not at a Tommy Bahama property.

Sean O'Neill | 4 months ago

Tommy Bahama Brings Beach Vibes to Its First Hotel

News Blog

Pakistan Launches First-Ever National Tourism Brand

Pakistan has launched a national tourism brand — Salam Pakistan, a first for the country that has been grappling with severe challenges, many of which have been on the economic front. Prior to the Covid-19 pandemic, the travel and tourism industry contributed approximately $15 billion, accounting for 6% of Pakistan's total gross domestic product (GDP)…

Peden Doma Bhutia | 9 months ago