Skift Take

Wednesday's IPO will value Viking, an operator of luxury river and ocean cruises, at roughly $10 billion. Leaders in the luxury travel sector will be eyeing the move closely.

Viking, an operator of river and ocean cruises, and a group of shareholders were set to raise more than $1.54 billion in an initial public offering on Wednesday.

When the stock begins trading Wednesday on the New York Stock Exchange under the ticker symbol VIK, the Bermuda-based luxury travel company anticipates that the price per share will be $24.

The company and its shareholders will offer 53 million shares. The IPO placed a roughly $10.3 billion valuation on the company on a fully distributed basis as of the opening bell.

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