Leaders of Travel: Skift C-Suite Series Archives

Airlines

Volotea: The Biggest Low-Cost Airline You’ve Never Heard Of

Volotea is something of a maverick among European budget carriers. It's strategy according to CEO Carlos Muñoz? Don't chase the big guys and get the basics right.

Gordon Smith | 4 days ago

Tourism

Visit Florida’s Playbook: Tourism CEO on Marketing, Conventions and Luring Californians

Florida wants to show the world the tourism opportunities the state has to offer.

Dawit Habtemariam | 6 days ago

Tourism

Atlanta Tourism Chief Talks World Cup, $1 Million Deal With Michelin Guide

If the best teams play in Atlanta for the World Cup, it could be the home base for thousands of fans.

Dawit Habtemariam | 2 weeks ago

Tourism

California’s Tourism Boss Deploys New Campaign and Celebs to Fill Tourism Hole

Wildfires tarnished the tourism appeal of the Golden State. So Visit California is running a splashy new "Ultimate Playground" campaign. CEO Caroline Beteta dishes on the pivot, her $150 million war chest, and how her team uses famous faces as brand ambassadors.

Dawit Habtemariam | 3 weeks ago

Airlines

Norwegian Air CEO Shares the Secret to Surviving Low-Season Lulls

Geir Karlsen leads an airline that defied the odds (and many critics) to bounce back from the edge of extinction.

Gordon Smith | 3 weeks ago

Tourism

Destination Canada CEO Bets on New Promotion Fund, World Cup 2026

Canada's adapting to changes to its tourism sector and relationship with the Chinese market.

Dawit Habtemariam | 3 weeks ago

Airlines

TUI’s Chief Airline Officer Talks Summer 2024 and Boeing Orders

For the latest in our Leaders of Travel: Skift C-Suite Series, we sit down with Marco Ciomperlik, Chief Airline Officer at the TUI Group to gather his insights on the year ahead.

Gordon Smith | 1 month ago

Hotels

Hilton CEO Chris Nassetta Talks Hotel Pipeline, Loyalty, and More

In a recent interview, Hilton CEO Chris Nassetta discussed the hotel giant's record-breaking year for hotel development, the drivers behind its loyalty program's growth, and how it's trying to tame its carbon emissions.

Sean O'Neill | 1 month ago

Hotels

Aman Group CEO Talks Ultra-Luxury Hotel Strategy

Since Vlad Doronin took the helm of Aman Group, he's scaled up the ultra-luxury hotel group. Here's what's next.

Sean O'Neill | 2 months ago