Skift Take

While Maldives enjoys record-breaking arrivals, its tourism companies aren't about to let the Indian market keep falling. They're on a mission to reverse the trend.

Peden Doma Bhutia

The Maldives Association of Travel Agents and Tour Operators is determined to increase Indian arrivals to the island destination and is taking steps to achieve this.

“Indian arrivals to the Maldives have gone down by almost 40%,” said Abdulla Ghiyas, the association's president, in an exclusive interview with Skift.

In early January, #BoycottMaldives started trending in Indian social media following a diplomatic dispute between the two countries. Indians accused Maldivian politicians of making disparaging remarks against Prime Minister Narendra Modi.

As a result, India, which was the number 2 source market for Maldives, has now fallen to number 6. India's share of visitors had been almost 11% – it has shrunk to 5.6%.